Eliminating Competition With The M.A.P. Framework

7 min read (1298 words)

Welcome to the final part 5 of AONI.

In part 4, I explained the idea of a core message (such as a USP) that would provide you with a solid basis to write a transformative book for readers.

One that gets attention, sales, and “raving fans.”

You see, In today’s fast-paced world — attention is fleeting.

And as an author, it’s more critical than ever to capture and hold your reader’s attention with a message that resonates.

We do this by gaining EMPATHY with readers.

With their problems; their dreams; their obstacles.

Once we get a deep understanding of these elements, we can more easily craft a compelling (and “unique”) statement to help them achieve a transformation — removing all obstacles.

We do this by having a clear and concise core message for your book that “speaks to the core” of your target reader.

Making them sit up and pay attention.

Competition: The biggest hurdle on Amazon.

Entering competitive markets has its benefits.

The main one: ZERO doubt that DEMAND exists.

And when you target a smaller group of readers — in a thriving market — you give yourself the advantage of rising above the noise and resonating with smaller, more targetted reader segments.

It’s common advice to niche down when competition expands.

To find a specific, more targeted niche or topic.

Not many people, however, show you how.

The M.A.P Framework

Your goal in any competitive market is to be seen as:

“A Category of One.”

You want readers to think to themselves that this is the only book they’ve seen that is either:

1. Providing this unique method (Unique mechanism).
2. Addressing them specifically (Unique audience).
3. Offering this transformation (Unique promise).

In Part 4, I said how you would want to incorporate…

At least ONE of these unique “M.A.P”. elements:

• Unique Mechanism
• Unique Audience
• Unique Promise

… into your core message.

If you can create a compelling statement incorporating all three, you’ve hit the jackpot in separating yourself into a unique category — eliminating competition.

Important: Elements of your core message can (and should) be woven into elements of your book. Ie: your book title, your description, introduction, table of contents, etc.

So it’s vital to get this right.

It’s the foundation for everything else.

Hence why today’s video is all about brainstorming your core message with ChatGPT.

Before that, however, here are some real-life examples of the M.A.P framework in action, so this really makes sense for you.

The Ultimate AI Brainstorming Partner

With ChatGPT…

We’ll use a methodology called: SCAMPER…

To get your creative juices flowing, to see what elements of your core message you can:

• Substitute
• Combine
• Adapt
• Modify/Magnify
• Put to another use
• Eliminate/Minimize
• Rearrange/Reverse

We’ll then use the same methodology on the M.A.P. Framework.

At the end of this video, you’ll have all the creative output you need to make a decision on improving your core message.

Then, you can revisit part 4.

And with prompts 7 and 8, you’ll generate targeted book title ideas and backend products and services (if you choose).

Brainstorming doesn’t get any quicker than this.

Let’s get into the video:

 

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I hope this final video was useful in helping you to further refine your book in competitive markets.

Now go out and dominate your market.

With ChatGPT as your assistant — there are no more excuses.

Feel free to share your thoughts or questions below.