Eliminating Competition With The M.A.P. Framework

7 min read (1298 words)

Welcome to the final part 5 of AONI.

In part 4, I explained the idea of a core message (such as a USP) that would provide you with a solid basis to write a transformative book for readers.

One that gets attention, sales, and “raving fans.”

You see, In today’s fast-paced world — attention is fleeting.

And as an author, it’s more critical than ever to capture and hold your reader’s attention with a message that resonates.

We do this by gaining EMPATHY with readers.

With their problems; their dreams; their obstacles.

Once we get a deep understanding of these elements, we can more easily craft a compelling (and “unique”) statement to help them achieve a transformation — removing all obstacles.

We do this by having a clear and concise core message for your book that “speaks to the core” of your target reader.

Making them sit up and pay attention.

Competition: The biggest hurdle on Amazon.

Entering competitive markets has its benefits.

The main one: ZERO doubt that DEMAND exists.

And when you target a smaller group of readers — in a thriving market — you give yourself the advantage of rising above the noise and authentically resonating with more targeted reader segments.

It’s common advice to niche down when competition expands.

To find a specific, more targeted niche or topic.

Not many people, however, show you how.

The M.A.P Framework

Your goal in any competitive market is to be seen as:

“A Category of One.”

You want readers to think to themselves that this is the only book they’ve seen that is either:

1. Providing this unique method (Unique mechanism).
2. Addressing them specifically (Unique audience).
3. Offering this transformation (Unique promise).

In Part 4, I said how you would want to incorporate…

At least ONE of these unique “M.A.P”. elements:

• Unique Mechanism
• Unique Audience
• Unique Promise

… into your core message.

If you can create a compelling statement incorporating all three, you’ve hit the jackpot in separating yourself into a unique category — eliminating competition.

Important: Elements of your core message can (and should) be woven into elements of your book. Ie: your book title, your description, introduction, table of contents, etc.

So it’s vital to get this right.

It’s the foundation for everything else.

Hence why today’s video is all about brainstorming your core message with ChatGPT.

Before that, however, here are some real-life examples of the M.A.P framework in action, so this really makes sense for you.

Unique Mechanism (UM):

A unique mechanism is simply the “mechanism” that delivers the desired outcome (transformation) that’s conveyed by your book.

It helps your readers gain new insights, and it sets your book apart from the rest. It’s the “tool” or “approach” you provide to your readers to help them achieve their desired outcome.

Examples:

The Body Reset Diet: Power Your Metabolism, Blast Fat, and Shed Pounds in Just 15 Days

• by Harley Pasternak
• Sold: 200,000 copies
• Reviews: 2,461

Unique mechanism: Specific food combinations

---

Spark: The Revolutionary New Science of Exercise and the Brain

• by John J. Ratey
• Sold: 300,000 copies
• Reviews: 2,818

Unique mechanism: Combining exercise and brain science

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The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman

The 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming Superhuman

• by Timothy Ferris
• Sold: 500,000 copies
• Reviews: 7,092

Unique mechanism: High-intensity training (HIIT)

Unique Audience:

A unique audience is simply a specific group of people who are seeking a solution to their problem.

By targeting a unique audience, you’re creating a book that speaks directly to them, making it more impactful and relevant.

Examples:

The 5 Love Languages: The Secret to Love that Lasts

• by Gary Chapman
• Sold: 13 million copies
• Reviews: 76,336

Unique audience: Couples

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The Lean Startup How Today’s Entrepr-eneurs Use Continuous Innovation to Create Radically Successful Businesses

• by Eric Ries
• Sold: 1.4 million copies
• Reviews: 12,628

Unique audience: Start-up founders

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Strong Fathers, Strong Daughters: 10 Secrets Every Father Should Know

• by Meg Meeker
• Sold: 1.2 million copies
• Reviews: 2,997

Unique audience: Men with daughters

Unique Promise:

A unique promise is a bold claim that your book makes to its readers, ensuring a specific outcome or transformation.

It creates a sense of excitement and urgency, motivating your readers to take action. It’s the “promise” your book delivers that sets it apart from others in the market.

Examples:

The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child’s Developing Mind

• by Daniel J. Siegel
• Sold: 1 million copies
• Reviews: 15,798

Unique promise: Smart Children

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The Compound Effect: Jumpstart Your Income, Your Life, Your Success

• by Darren Hardy
• Sold: 2.3 million copies
• Reviews: 13,501

Unique promise: Achieving Success Through Small, Everyday Compounding Habits (combined with UM)

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The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life

• by Hal Elrod
• Sold: 2.6 million copies
• Reviews: 23,137

Unique promise: Transforming Your Life Before 8am

The Ultimate AI Brainstorming Partner

With ChatGPT…

We’ll use a methodology called: SCAMPER…

To get your creative juices flowing, to see what elements of your core message you can:

• Substitute
• Combine
• Adapt
• Modify/Magnify
• Put to another use
• Eliminate/Minimize
• Rearrange/Reverse

We’ll then use the same methodology on the M.A.P. Framework.

At the end of this video, you’ll have all the creative output you need to make a decision on improving your core message.

Then, you can revisit part 4.

And with prompts 7 and 8, you’ll generate targeted book title ideas and backend products and services (if you choose).

Brainstorming doesn’t get any quicker than this.

Let’s get into the video:

SCAMPER is a creative thinking tool used to generate new ideas and solutions by asking questions and modifying an existing idea or product. SCAMPER stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Each of these prompts can be used to prompt questions that lead to creative insights and new ideas.

TASK: Use the SCAMPER technique on following idea for a core message and book title:

CORE MESSAGE:

{ADD CORE MESSAGE FROM PART 4}

BOOK TITLE: 

{ADD BOOK TITLE FROM PART 4}

OUTPUT: Provide a comprehensive report with your findings including a summary of findings and ideas for implementation. 

FORMAT: Use markdown formatting such as headings ( ### H3, #### H4), and where appropriate, bullet points (-), and numbered lists (1.) to organize and structure the output.

Using the SCAMPER technique, generate new ideas and insights for refining the core message and book title, as well as expanding the scope and appeal based on a new framework.

FRAMEWORK:

UM = Unique Mechanism (A unique big idea, mechanism, "the thing that makes the solution to a problem work"). 

UP = Unique Promise (A unique "benefit-driven" promise made in a book title).

UA = Unique Audience (A new, unique audience that may also take interest).

TASK: Based on the acronyms above (UM, UP, UA) and their instructions, take into account the below core message and book title to generate new ideas based on the Framework provided.

CORE MESSAGE:

{ADD CORE MESSAGE FROM PART 4}

BOOK TITLE: 

{ADD BOOK TITLE FROM PART 4}

OUTPUT: Provide new ideas and insights for refining the core message and book title based on the UM, UP, and UA framework.

FORMAT: Use markdown formatting such as headings ( ### H3, #### H4), and where appropriate, bullet points (-), and numbered lists (1.) to organize and structure the output.

I hope this final video was useful in helping you to further refine your book in competitive markets.

Now go out and dominate your market.

With ChatGPT as your assistant — there are no more excuses.

Feel free to share your thoughts or questions below.

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