2 minute read (333 words)
Note: Below, is a reprint of an email I sent to paid KDSPY users.
September 11th, 2023:
Big tech knows how to make you click, swipe, and scroll.
Facebook, YouTube, Instagram — they’ve got your attention on lockdown, all while “creative minds” (like you) struggle to get a piece of the spotlight.
That’s your reality.
But here’s your counter-attack:
Empathy and authenticity.
To capture attention in today’s saturated market, understanding your target audience through empathy isn’t just an option — it’s a lifeline.
Dive into their struggles. Feel their pains. And connect to their dreams.
Then, and only then, can you create content that resonates on a level that algorithms can never match.
That’s your secret weapon.
Show up as you, not as a copycat.
Imitation may be flattery.
But it’s also the quickest way to become “white noise” in an already noisy world.
Being authentic makes you stand out.
Your story, your values, your “why” (your authentic self) — these are what connect people to you, not just what you produce.
That’s the goldmine.
Create from a place of truth.
Authenticity alone is not enough.
You’ve got to be real.
That means pulling back the curtain and showing the sweat, the failures, and the behind-the-scenes work that goes into your art.
In a world of picture-perfect social media, “real” grabs attention like nothing else.
It’s not just a strategy; it’s a lifeline.
Make them feel something, anything.
The empathy you bring into your work isn’t just a touchy-feely concept.
It’s your direct line to your audience’s emotions — the most untapped, powerful force that no big corporation can manufacture.
Tap into that, and you don’t just get attention; you earn lifelong fans.
It’s your game-changer.
So, while the world swipes away on their screens, lost in a sea of superficiality, be the beacon that pulls them away to what matters.
Empathy and authenticity.
And separate yourself into a “category of one.”
That’s how you reclaim attention in the digital age.
Go forth and dominate, ye mighty creators.
P.S. Free AI Course: “Interested in making your life as an author more efficient and rewarding? Discover how AI and ChatGPT can simplify your book topic and reader research in my free course, ‘The Art of Niche Intelligence (A.O.N.I)”