2 min read (552 words)
Note: Below, is a reprint of an email I sent to paid KDSPY users.
September 5th, 2023:
The old-school paradigm of chasing profits like a dog after a Frisbee? It’s dead. Over. Kaput.
These days, your target audience is too savvy. They want to know that what you’re selling isn’t about fattening your wallet, but genuinely helps them achieve a transformation.
The buzzword here? Authenticity.
It’s the cornerstone of what I teach, hence, why I’m relentless in getting authors to adopt “empathy” with readers before putting pen to paper.
Empathy isn’t just a nicety — it’s a necessity today.
When you truly understand (and care about) your reader, you transcend the seller-buyer relationship.
You become a partner in their journey.
A trusted resource; an emotional confidant.
And in that sphere, you’re not just selling books, courses or consulting — you’re crafting memorable experiences.
So the next time you think empathy is just “being nice,” think again.
It’s the secret sauce of resonant marketing.
Consider this your mantra:
Authentic value FIRST > dollars SECOND.
So why is authenticity such a big deal?
Let’s break it down:
Authenticity fosters a connection.
It’s like the warm handshake that lasts a tad bit longer, or that unexpected hug when you really need it.
When you’re transparent and sincere, you’re not just selling a product; you’re forging a relationship.
And just like grandma’s secret sauce — it brings something special to the table.
And guess what?
Consumers are “starving” for authenticity.
Why? Because it’s so rare to find.
Loyalty and trust, however, aren’t built overnight. But with a foundation of realness, it’s only a matter of time before your customers and readers return for seconds, thirds, and even a doggy bag.
This isn’t just feel-good mumbo jumbo, either.
You’re playing the long game when you focus on genuinely helping people.
And that, my friends, is where the magic happens.
Here’s your golden nugget:
Prioritizing value over immediate profit is like investing in a high-yield savings account for your business.
When you give, give, give — without constantly peering at your watch — you’re setting yourself up for a future windfall.
It’s like planting a tiny seed that flourishes into your own money tree.
I won’t sugarcoat it as a shortcut.
None of this is easy. It takes hard work and effort.
I didn’t build a 7-figure business overnight. It took a “relentless pursuit” attitude with many ups and downs.
Nothing comes easy. If it were, we’d all be billionaires with six-packs sipping martinis in the Caribbean.
Yet, if there was ever a time to pivot — it’s now.
This new economy is taking its toll on many people.
If ever there was a time to get clarity on who you serve, how you serve them, and do it with realness?
Authentically caring isn’t just good karma.
It’s also good business.
It might just be the magic formula that rockets you from a run-of-the-mill entrepreneur to the Elon Musk of your industry.
Do good, reap good — it’s an age-old wisdom that still stands tall.
A paradigm shift from chasing profits to adding value. Empathy, however, is the missing piece for most…
… if not all that are struggling.
If the above resonates with you, I invite you to read this next.