The Indie Publishing Battle for Attention on Amazon

Since 2014, we’ve helped 53,087+ self-published authors who want to … sell more books … build a tribe of ‘raving fans’ … and create a meaningful business that gets NOTICED.

INDIE; An indie author is a writer of fiction, nonfiction, or poetry books who self-publishes their own work and retains and controls their own publishing rights. Unlike authors who self-publish a book for family, friends or community, an indie author (wants to) make a living from writing and publishing books.

Alliance of Independant Authors

Publishing in the age of Amazon has changed drastically. The digital landscape has given rise to the self-published “indie” author. Those that adapt to the new rules can “thrive” on nothing more than a laptop, a small budget, and a little hustle.

Those stuck in the traditional publishing mindset will continue to struggle – and get squashed with increasing fees, lower visibility, and reduced royalties.

Labeling yourself as a published “author” will no longer cut it.

You’re a creator.

And creators – in this digital age – need to understand marketing to be seen and sell more of their work.

Those who adapt, learn, and understand marketing will thrive.

In truth, marketing has a bad rap … which is why it’s frowned upon by many creatives, authors, and publishers. The very word brings in images of slick coercion and attempts to manipulate people from their money.

That’s not marketing…

Marketing is about EMPATHY.

Understanding the “deep” emotional needs, wants, desires, and challenges of your audience (reader) should be your top priority in any business. In our little self-publishing world – the side effects are many. One of which leads to better books, more focused on the reader…

Producing better reviews, word-of-mouth referrals, happy readers, and life-long customers. (woot woot!).

That’s why we’re creatives.

To make a difference.

To offer VALUE to the world.

Somehow though, we’ve forgotten the missing element in effectively getting the word out about our work and making a sustainable living…

And – it all starts with EMPATHY.

This blog was created to fill the obvious gap.

The gap that’s created when you’re a helpless beginner…


When competition expands, and you’re left scratching your head, wondering how to grow – and even maintain – your book sales.

The 800lb gorilla, Amazon, shows no signs of slowing down. With over 30 million books available on Amazon, it can be challenging (and “frustrating”) to get your work noticed.

But there’s just a few simple principles you need to understand…

If; in this noisy, “distracted” world – you want any chance…

To capture (and “maintain”) the
attention of your target readers

But gaining attention without first adopting empathy with your readers … is like climbing Mount Everest with a lung infection.

(ie: near impossible).

Companies spend billions of dollars to capture and maintain your attention daily. It’s no wonder – as a society – we’re stressed, overwhelmed, and sometimes find “focus” to be a challenge.


Yours is under attack – and so are your potential readers.

I created this blog to show how you stand out from your competitors and capture the attention of your audience (readers).

To share our “insights” on marketing…

And reveal how you can sell more books, products, and services.

The better you understand them, the more you’ll resonate with your audience – giving your work the recognition and sales it deserves.

Look around; check out our blog archives; if you’re a self-publishing newbie looking for a jump start on topic selection, we’ve got you covered there in about 6,193 words.

If you’re looking for the best-in-class software(s) to help with book research and marketing, that’s where we shine.

I have you enjoy your stay.

Wesley Atkins